An advertising specialty is a useful article that carries a sales message to the user's home, car, office, pocket or purse to help promote the advertiser's sale of products or services.
Advertising specialties complement other media, because they add the dynamics of long life and multiple exposure to any advertising program.
Unlike the newspaper, magazine and TV, who cover a wide general area, specialties concentrate on a specific area or group, and are tangible souvenirs of an advertiser's appreciation for the business received. Specialties make it easy for everyone to say "thank you".
Simply put, specialty advertising targets your market. Reaching only those clients or potential clients you desire to reach.
Your message states who you are, what service or product you offer, and where you are.
You control the circulation of your advertising by selecting a distribution program that best suits your needs.
Specialty advertising will last over an extended period of time. Your advertising message will remain with your clients or prospective clients for the lifetime of the particular specialty items.
Just a few of the hundreds of specialty applications to help your business grow:
- Promoting Branch Openings
- Introducing New Products
- Motivating Salesmen
- Opening New Accounts
- Stimulating Sales Meetings
- Developing Trade Show Traffic
- Balancing Improper Product Mix
- Activating Inactive Accounts
- Changing Names or Products
- Using Sales Aids for Door Openers
- Motivating Consumers
- Moving Products at Dealer Level
- Improving Employee or Customer Relations
- Building an Image
- Motivating Sales Department Employees
- Promoting New Facilities
- Introducing New Salesmen
